Provoke, Disturb, Assure with Amas Tenumah

Josh (00:00:00) - To. All right. We got five minutes on the clock. We're going to dive in. What's your name, sir?

Amas (00:00:07) - Amas. Happy to be here. Awesome.

Josh (00:00:10) - Glad to have you, man. What's the name of your podcast show?

Amas (00:00:13) - It's a moss talks podcast. It's available everywhere.

Josh (00:00:17) - Awesome. And we're going to talk today about the the growth strategies of storytelling. So why don't you take it from here, man.

Amas (00:00:25) - Listen, I've been doing this a while, and when I started podcasting, I would just try to explain to people and go too deep. And recently I pivoted into storytelling, and it's really done wonders for me. But there's a secret to storytelling, and there's a three. It's a three act play that we all know. I think the first part of it, great storytelling, is you've got to get the audience excited. For me, I talk a lot about customer service. So instead of saying phone IVR is bad, I would say something like, I cannot call at one 800 number in front of my young children because I might use profanity.

Amas (00:01:04) - Then you go into the middle part and every great middle story has this I just said this provocative thing, but right, this is where I want to really disturb and get them disturbed. And I would say something like, it is getting worse because companies are replacing that phone tree that we all hate with chat bots, which is the same phone tree just in text format. And now that I've got the audience, you know, excited and disturbed, the last part of the story I tell is like to assure and this is all about saying there is a better way, there is a better way of doing phone automation. There's a better way of doing customer service that does not right. Cause people like me not to be able to use our one 800 number in front of young children. And that's what I've been doing now. And I've, I've just found it to to really make a difference instead of telling. I tend to use stories to paint images in people's minds and get the audience more engaged so I can get them to the place I want, which is to teach, to educate my audience.

Josh (00:02:14) - Dude, I'm captivated by this and I don't have phone systems, I don't have chat bots or anything like that. But you really are a great storyteller. I could see your gift come out man. Really good job man. I like hearing you talk.

Amas (00:02:27) - Thank you, thank you. I, I think I used to, I used to. Want to show up to podcast and being smart. And that got in the way of. So there was a difference between, you know, Josh, if you and I had a beer together versus when I'll be on the podcast, you know, you would kind of go, these are two different people. And in person I am a storyteller. I communicate and paint pictures with words, and I brought that personality and my whole self into my podcast. Just recently started doing that over the last six months or so, and I want to encourage more people to show up as themselves and just, you know, do your podcast as you would with your buddy. Just have having a beer at a bar or something.

Josh (00:03:10) - Yeah, man, I'm inspired. So this idea of and I like how you you lay it out, provoke disturbance. Usher. Right now, can you get those out of order? And what happens if you get them out of order? Does it still work or is it ineffective?

Amas (00:03:24) - Yeah. You lose the effectiveness. The art of storytelling. I think someone said it's a strategic art of withholding information. So for example, if you start with a sure, then I no longer have any incentive to stick around for for you to provoke me, right. For you to disturb me. So there is a reason why every single Disney movie, every movie you've ever watched, has this exact same three act. It doesn't matter what it is. It's been going on since the time of Aristotle in that and yes, you can still be effective, but you lose a little something if you don't hold on to that. Don't give the plot away at the end is the reason the movie doesn't start with the guy kissing the girl.

Amas (00:04:10) - They have to go through all of this, and then in the end, there's this happy ending. So the order does really, really matter.

Josh (00:04:16) - Josh so now you're applying that to your podcast show for for people in the audience here that want to learn more about you and your show. Where could they go and what's that? What's the ideal person, the ideal listener who should come to your show?

Amas (00:04:29) - Yeah, They Want My Show Again is a moss talks podcast on YouTube or in everywhere you get your podcast, we really target, right? Young professionals who are in the middle of their career trying to do great things. The topics we talk about are two things customer service and living blissfully. Those are the only two things, two things I tend to talk about on my show.

Josh (00:04:54) - Awesome. So fellow audience members podcast, there's people out there looking to start, grow, monetize their show head on over to his podcast, give a five star review. We're done for the day. You hang in one second.