Dec. 21, 2023

Speaker Etiquette with Kabrina Ashley

In this episode of Podcast Host Army, the host interviews Kabrina Ashley, a former Disney corporate trainer and current podcast host of Top Shelf Creator. They discuss the evolving landscape of paid speaking engagements, emphasizing the importance of speaker etiquette and content creation. Kabrina shares her insights on monetization, growth, and scaling in the podcasting industry. She also highlights the significance of collaboration and storytelling in attracting the right audience. The episode provides valuable advice for creators and entrepreneurs looking to make a full-time living online.

I'm thrilled to share some exciting insights from my recent podcast episode with the incredible Kabrina Ashley, host of Top Shelf Creator. We had an enlightening conversation about the podcasting and speaking industry, and I can't wait to share the highlights with you!

1️⃣ Monetization, Growth, and Scale: We delved into these crucial aspects of the industry. Kabrina's expertise in these areas is truly inspiring, and her tips could be the game-changer you need!

2️⃣ Speaker Etiquette: Kabrina shed light on this often overlooked aspect of the speaking world. She believes that it's not just about getting on someone's stage, but also creating content around it to showcase oneself as an expert.

3️⃣ The Changing Landscape of Paid Speaking Gigs: The idea of keynote speeches and getting paid large amounts for speaking engagements is evolving. Some even say keynote speaking is dead! But Kabrina has a different perspective, and it's worth hearing.

4️⃣ Collaboration and Storytelling: We discussed the importance of these elements in attracting the right audience. Kabrina's insights on this topic are not to be missed!

5️⃣ Karina's Journey: From a corporate trainer at Disney to a successful entrepreneur, Kabrina's journey is as fascinating as it is inspiring.

I hope these topics pique your curiosity! To hear our full conversation and get all the juicy details, tune into the episode. Kabrina's wisdom and experience are sure to provide valuable insights for anyone looking to make a full-time living online as a creator or entrepreneur.

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Enjoy The Show

Transcript

Josh (00:00:02) - All right. We got five minutes on the clock. What is your name and what does your podcast show?

Kabrina (00:00:08) - Hey everyone! My name is Kabrina Ashley and I am the podcast host of Top Shelf Creator, where we focus on helping people have a full time living online, doing what they love as a creator or entrepreneur.

Josh (00:00:19) - Oh, I freaking love it. We're gonna have so many conversations about monetization, growth and and scale, and one of the things that you do and you're an expert in is this is speaking, right. Like getting paid speaking gigs and doing that. You did a talk and people kept on coming up to you and wanting to know more about this term that you used during one of your speech. What was that? Give us give us some insights there.

Kabrina (00:00:41) - Yeah, absolutely. So one of the things that I teach as a speaker coach is speaker etiquette. And it's something that, especially in the podcast world and the stage world, most people don't understand or want to be involved with because it's just something that seems a little bit more difficult.

Kabrina (00:00:57) - But what we're finding in the market is that keynote speeches and getting paid to speak in these big amounts of money is starting to go away. Like the idea of this is changing, and some of the biggest names who coach speakers are even going keynote speaking is dead. Is it 100% dead? Probably not, because nothing in the market that we say is dead is actually dead. However, as a speaker and as somebody who's trying to get a message out as an influencer, creator and entrepreneur, being able to have this etiquette around yourself of not just getting on somebody's stage, but also being able to create content around that person. Stage one for yourself, to show yourself as the expert, but also for that stage to promote them. Because as a podcast host, you know this we bring people on in order to get in front of other people's audiences. Live stages do the same exact thing. And as a speaker, it's my job to bring some of my audience with me to every single speaking gig that I do, whether that's a podcast, a live stage, a summit or anything in between.

Kabrina (00:01:59) - Yeah.

Josh (00:02:00) - Yeah, that's so good. A lot of times as a podcaster, we've done this over 2000, you know, published interviews. I can feel when someone's just trying to get in front of my audience and, you know, kind of like use me to get to my different audiences or followers or something like that. And then I could feel sometimes when people come to me and they want to benefit me themselves, obviously, but also the community. So as a speaker who's trying to get on podcast shows or get on stages, like how do we go about that in a way that's the win win win that we discussed?

Kabrina (00:02:32) - Yes. And I think that it comes from a place of knowing that this is collaboration, because even if this podcast doesn't get me a client, for example, because I know a lot of people go into it going, well, this is how I grow my list. This is how I get more clients. What if that person ends up one being a client? Or they know a slew of people that maybe don't listen to their podcast that is perfect for you.

Kabrina (00:02:53) - And so coming in it from I know that this is going to benefit me and things come to me naturally versus I'm having to vie in this market. And I think that we've seen this, especially with that more pro marketing stance of everything is not happening. There's not an abundance mindset in it. And so we're coming into things as competition versus collaboration. And when we change that mindset, it's actually easier for us to move forward.

Josh (00:03:20) - Oh, this is so good because I had to pull out my notepad. Right. These are my little sticky notes when I when I hear something and it sparks an idea or something like that. Like I'm taking notes on my iPad, but like post-it notes is when the gold comes out, right? Like, so really awesome job. Um, as you're doing this, like, you have this mission to help creators full time income and such like that. Like, when was the day that you went from corporate trainer and speaker and stuff like that to, like, I'm going to be a full online money making machine.

Josh (00:03:51) - What was that, that turning point in your life?

Kabrina (00:03:53) - Yeah, for me, it was honestly something that was not planned. I never planned on being an entrepreneur and then got married, had kids, and then ended up getting divorced years later and was like, oh, this is why this all happened, of becoming an entrepreneur and being in this space so that I could be with my kids so that I could help other people. And coming at it from being a corporate trainer at Disney, I'm able to take that storytelling aspect, pull it back into what we're doing as a person and make it a more enjoyable experience of not just running a business and having the day to day grind of push, push, push, but also how are we telling our stories in order to bring the right kinds of people into us all the time? Yeah.

Josh (00:04:33) - Yeah. So if people want to learn how to create that right kind of story that attracts the right people and maybe keeps the wrong people at bay, where can people go to listen to your podcast show? So what's the name of your podcast show one more time?

Kabrina (00:04:46) - Yeah, it's called Top Shelf Creator and you can find us on any of the streaming platforms.

Kabrina (00:04:50) - I personally love myself some Apple and some Spotify, and then you can always hook and get together with me on LinkedIn.

Josh (00:04:56) - Cool. And we did this all under five minutes. I hope you all are enjoying these episodes. If you're a podcast, are looking to grow and monetize and want to talk about it here. Podcast host, army.com. See you on the next episode.

Kabrina Ashley Profile Photo

Kabrina Ashley

Founder

Kabrina Ashley is a former Disney Trainer, speaker, and author who guides leaders on an adventure to discover the link between their story, system, and strategy that becomes their secret weapon. She specializes in conversion storytelling and messaging alignment for businesses to accelerate growth and attract their ideal audience. Kabrina integrates brain science, psychology, and gamification to help leaders create raving fans that come back again and again.