Josh (00:00:03) - Hello, everybody. We got five minutes on the clock. A returning champion interviewed you in the past. What is your name and what is your podcast show?

Lorena (00:00:11) - Hi, my name is Lorena. Thomasina. My podcast is 12 minute talks.

Josh (00:00:16) - 12 minute talks. Talk to us about 12 minute talks. What do you talk about in 12 minutes?

Lorena (00:00:21) - Sure. So it's a it's a short form podcast, I would say, where we interview other business owners and entrepreneurs about what they're doing to help, uh, their audience and their clients with their products and services.

Josh (00:00:36) - Yeah. Super cool. If you could go back in time before you started your podcast show, because we've known each other for a while, and we've been in the world of podcasting for a while. If you could go back the day before you started your podcast show and give yourself some input, what input or advice would that be?

Lorena (00:00:52) - Yeah. So I started my podcast on an impulse and thought, how hard could this be on a Friday night? And I honestly listened to a few other people's podcasts and I'm like, oh, they just put an intro and some type of thing at the end, and the real thing is in the middle, like that.

Lorena (00:01:09) - Simple. I could I could do that, right. Um, but I would say is really doing a little bit more research and figuring out that, you know, it will take time to find quality guests and maybe start delegating sooner, like, you know, the promos and stuff for the podcast. Yeah, yeah, like the art and graphic design stuff. Yeah.

Josh (00:01:31) - So you going through that process, doing it all yourself, you would say, if I ever did this again, I would focus more on spending more time in research and then maybe even delegating the stuff with podcasting. Many people don't know what happens after you hit record. And there's a lot of work, right? Talk to us about what are the things that podcasters may want to consider delegating in from the things that you've learned?

Lorena (00:01:55) - Sure. So definitely editing the podcast, I think, would be the first. I spent a lot of times, you know, deleting blank space and things like that. And I'm like, I sell insurance.

Lorena (00:02:07) - That's my job. So, you know, um, definitely the editing part, um, the graphic design, anything that you're not an expert in and somebody, you can help somebody out by paying them to do it. Uh, definitely that. And then really figuring out, like, what people you want to interview. So maybe you have a specific niche of people that you want to interview, and then making a list of those people and going after them. Yeah.

Josh (00:02:33) - So when it comes to interviewing people, when you have a podcast show, it is sometimes difficult to find a the right guest. Right? Because you know, you're in the world of insurance, right? So interviewing someone who, you know, plays, you know, soccer, you know, whatever. That might not be the the best fit, especially for talking to an audience about insurance and business and entrepreneurship. Versus I just used a crazy example. So yeah. What advice do you have for finding a guest that fits your audience and your work? What have you learned that works for you?

Lorena (00:03:06) - Yeah, I think what what's worked for me is really that for me, they end up being almost like the same avatar as they call it.

Lorena (00:03:14) - Like, you know, where does this person live? How much do they make? What are their hobbies? Right. That type of stuff. Um, but I really, um, tailor my podcast to interviewing different people from all walks of life, but I think it really helps to have that niche at the end of the day. Also, you're not just interviewing random people that have nothing to do with business. Let's say, you know, yeah.

Josh (00:03:39) - How do you say no? So let's just say I'm a PR firm. I have a ton of PR firms reaching out to me, going, you should interview and so-and-so. And it's obvious they didn't even look at my podcast show to see what the fit was. Right?

Lorena (00:03:50) - It happens all the time.

Josh (00:03:51) - It happens all the freaking time. How do you say no? What advice do you have for saying no to the wrong guest?

Lorena (00:03:57) - That's great. So I bring it back to what my requirements are like. I look for people that live in Florida, for example, since that's where I work.

Lorena (00:04:05) - So I want to promote people in my area. So, you know, when I see they're not from Florida, for me, that's an instant. No, um, to tell them no. Yeah. Nicely. And and I usually refer them out to maybe other podcasts that might be a good fit for them.

Josh (00:04:21) - Yeah. Super interesting. So I love the fact that you have criteria and, and you say, this is what I'm looking for and yours are geographically determined. Um, for people who want to learn more about you and explore your podcast show, what's the name of the podcast show and where could they find it?

Lorena (00:04:38) - Sure. So it's available anywhere you listen to podcasts as well as YouTube, because now we've made it. Video. Um, it's called 12 minute talks.

Josh (00:04:46) - 12 minute talks with Lorina. How do you pronounce your last name? You have a really awesome last name.

Lorena (00:04:51) - Thomas Keaney.

Josh (00:04:52) - I'm a senior. Awesome. And we did this all in under five minutes. It looks like the the clock actually like froze.

Josh (00:04:58) - What time does it say on the clock that you see 27 seconds.

Josh (00:05:02) - So nice. So we can just talk forever.

Josh (00:05:04) - No said time's up guys. I hope you enjoy these chats and we'll see you on the next episode. Seal arena.

Lorena (00:05:11) - Bye.