I'm excited to share some insights from my recent podcast episode where I had an enlightening conversation with Robert Brill, the host of LA Business Podcast. We delved into the nitty-gritty of podcasting, its challenges, and the lessons learned from failures.
1️⃣ The Unforeseen Challenges of Podcasting Robert shared his journey with his previous podcast, which despite running for 130 episodes, didn't quite hit the mark. The podcast was intended to connect with potential clients, but it ended up attracting a smaller audience than anticipated, and it wasn't monetizing as expected. This experience taught us that podcasting, like any other business, can have its pitfalls.
2️⃣ The Importance of Alignment One of the key takeaways from our conversation was the importance of aligning your podcast's target audience with your goals and interests. Robert's experience highlighted that a misalignment can lead to unexpected outcomes. I too shared my own experience of misalignment in the past, emphasizing that we learn more from our failures than our successes.
3️⃣ The Future of Podcasting Despite the challenges, Robert is not giving up on podcasting. He plans to launch a new podcast, but this time with a different approach. He aims to focus on interviewing agencies, which aligns more closely with his advertising agency and targets a higher tier value offer.
This episode is a treasure trove of insights for anyone interested in podcasting or learning from the experiences of others. I invite you to listen to the full episode and join us on this journey of continuous learning and growth.
Podcasting Tips Below:
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