I'm thrilled to share with you some exciting insights from my recent podcast episode. I had the pleasure of hosting Paul Barnhurst, the mastermind behind two successful podcast shows: FP&A Today and Financial Modeler's Corner.
1️⃣ The Birth of a Podcast: Paul's journey into podcasting began with his own business venture. A conversation with a vendor led to the creation of FP&A Today, providing him with a guaranteed revenue stream and a strong business relationship. His love for podcasting led to the birth of his second show, Financial Modeler's Corner, backed by a premiere sponsor he had a good rapport with.
2️⃣ Securing Premiere Sponsors: Paul's knack for securing premiere sponsors is truly impressive. His first sponsorship was a happy accident, transforming from a potential employment opportunity into a fruitful partnership. For his second show, he strategically reached out to companies he admired, landing a sponsor who was as excited about the idea as he was.
3️⃣ The Power of an Audience: Paul emphasized the importance of having an audience and leveraging existing networks. Before launching his second podcast, he had already built a substantial following on LinkedIn.
4️⃣ Building a LinkedIn Empire: With a whopping 84,000 followers on LinkedIn, Paul's social media prowess is undeniable. But how did he achieve such a feat? Stay tuned to find out!
I hope these nuggets of wisdom spark your curiosity and inspire you to tune into the full episode. Paul's journey is a testament to the power of networking, strategic planning, and a genuine love for what you do.
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Enjoy The Show
