I'm excited to share some behind-the-scenes insights from my recent podcast episode with the incredible Dr. Katrina Burrus, host of the Excellent Executive Coaching and Excellent International Leadership podcasts.
1. Monetizing Podcasts Indirectly: Dr. Burrus shared her unique approach to monetizing her podcasts. Instead of the traditional advertising route, she provides free content to a newspaper, attracting potential clients who align with her target audience. It's a win-win situation!
2. Maximizing Podcast Content: Ever thought about turning your podcast content into a book? Dr. Burrus does just that! She repurposes her podcast interviews into e-books and mini books, creating a tangible resource for her listeners.
3. Creating Events: Dr. Burrus is considering organizing an event featuring a group of people she has interviewed. This innovative idea not only provides a platform for her guests but also attracts potential clients to her coaching practice.
4. Driving Clients to Coaching Practice: The strategies Dr. Burrus employs are not just about generating income. They're about expanding her client base and providing practical value to her listeners.
I was truly inspired by Dr. Burrus' innovative approach and I hope you are too. If you're curious to learn more, tune into the podcast episode. It's packed with valuable insights that could help you rethink your own strategies.
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