I'm excited to share some insights from a recent conversation I had with Austin Hare, the host of the podcast Helping Healthcare Scale. We had a fascinating chat about the power of podcasts in business growth, and I believe you'll find it as enlightening as I did.
1️⃣ The Power of Self-Sponsorship: Austin shared how sponsoring his own podcast through his existing business has allowed him to provide immense value to his listeners. It's not just about monetizing the show, but about building relationships and credibility through the content they create.
2️⃣ The Importance of Being a Content Producer: Austin emphasized that being a content producer increases credibility. He uses social media to share highlights from each episode, providing value to his audience and growing his podcast.
3️⃣ Playing the Long Game: Austin's goal isn't immediate monetization, but rather to build relationships with guests and increase credibility through the content they create. He believes in focusing on long-term goals and playing the long game.
4️⃣ Aligning Podcast with Existing Business: We discussed the importance of aligning the podcast with existing business and avoiding distractions. Austin has kept his podcast within the commercial real estate and healthcare niche to supplement what they are already doing.
5️⃣ The Joy of Podcasting: I shared my own addiction to podcasts and the fun and connections that come with it. It's a journey that I'm thrilled to be on and one that I encourage you to join.
I highly recommend you check out Austin's podcast, Helping Healthcare Scale, for more insights into scaling multi-site healthcare groups. Stay tuned for more exciting conversations and remember, keep listening, keep learning!
