I'm excited to share some insights from my recent podcast episode where I had the pleasure of interviewing Michael DeAloia, the CEO of Evergreen Podcasts.
Evergreen Podcasts' journey is nothing short of inspiring. In just seven years, they've grown from four shows with 17,800 downloads to a whopping 330 shows across six networks with an expected 27 million downloads this year. Their secret? A blend of strategic investments and innovative revenue tools.
Here are some key takeaways from our conversation:
The Power of Investment: Evergreen Podcasts spends $500 a month on their top 25 shows using a tool called Trailergram. This investment yields an impressive 7,000 to 10,000 additional downloads per month.
Monetization Tools: They use PodRoll and Introcast to integrate revenue. These tools promote like-minded shows and other shows out of network, offering a $50 CPM, which is above the market rate for typical ad placements.
When to Invest: Michael suggests that if a new show is still below 2,500 downloads, it's time to consider using Trailergram.
This episode is packed with valuable insights for anyone looking to grow and monetize their podcast. I encourage you to give it a listen. You never know, it might just be the game-changer you've been waiting for!
Stay tuned for more exciting episodes and remember, your voice has the power to inspire, educate, and entertain.
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