I'm excited to share some insights from my recent conversation with Jason Croft, a podcasting guru who has mastered the art of using podcasts as a business tool.
1️⃣ Podcasts as a Business Tool: Jason and I delved into the importance of crafting a podcast that benefits your business from the get-go. Forget the traditional content marketing approach of waiting for results over time. With a podcast, you can start reaping benefits from episode one!
2️⃣ Inviting Ideal Clients: We discussed the strategy of inviting ideal clients onto the show. It's not just about making a sales pitch, but about establishing meaningful connections and relationships.
3️⃣ Avoiding the Sales Pitch Vibe: Jason shared some golden advice on how to avoid making your podcast feel like a sales pitch. It's all about structuring the show around a core topic and valuing your guest's opinion.
4️⃣ The Inspiration Behind 'Strategy and Action': Jason opened up about the inspiration behind his show, Strategy and Action. It's his third show, and he confessed his addiction to podcasting and the joy he derives from it.
I hope these snippets pique your curiosity. To get the full scoop, tune into the podcast. I promise it's packed with valuable insights that you won't want to miss!
Podcasting Tips Below:
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